Harford Transit Link Begins Ad Partnership with Businesses

From Harford County government:

Harford Transit Link, Harford County’s bus service, is accepting advertisements paid for by local businesses on Harford Transit Link buses. The ads will be located on the outside and in the passenger area of the buses and will be paid for solely by the businesses that post the ads. They will also be using custom car wraps as another way of advertising.

Commenting on the new practice of allowing businesses to advertise on Harford Transit Link buses, County Executive David R. Craig stated, “Allowing our business community to advertise on Harford Transit Link buses is another example of how local government and businesses can work to support one another. The Exterior business signs paid for by local businesses not only helps drive business to them, but also help support the budgetary needs of county government that supplies transportation services to thousands of citizens throughout Harford County,” the County Executive remarked.

Harford County is not alone in allowing ads placed by businesses on their buses. The practice is also offered in Charles, Cecil, Howard, Frederick and Montgomery counties, as well as Ocean City and the MTA.

“I think it’s great that County Executive Craig would open up this wonderful opportunity for local businesses, community organizations and churches to help share their messages by advertising on our local bus system, the Link,” remarked Harford Transit Link Administrator Jim Ports.

Harford Transit Link is a division of the Department of Community Services. Its Link public bus services operates nine fixed routes Monday through Friday except county holidays, serving Aberdeen, Bel Air, Belcamp, Churchville, Edgewood, Havre de Grace, Joppatowne and Perryman. Harford Transit also links to MARC train service to Baltimore and Washington, D.C.

Additionally, Harford Transit Link operates para-transit (curb-to-curb) service and a new grant funded extended service which includes weekday evening hours for those qualified.